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Nilons started with 5 product categories, expanded to 18 and saw a revenue jump… but realised more isn’t always better. They trimmed back to 8, with 4 as their core focus — and that clarity took them from ₹200 Cr. to ₹500 Cr. in focused revenue.
Growth isn’t in expansion. It’s in direction.
#NilonsIndia, #ProductStrategy, #FocusToGrow, #IndianBrands, #ScaleWithClarity, #BusinessGrowth, #CategoryLeadership, #DoLessBetter
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